We all know that, in the long term, smoking, over-consuming alcohol, eating unhealthy food, and staying inactive, pose serious threats to our health and well-being: so why is it so difficult to convince people to turn harmful rooted habits into wellness preserving actions?

The C4H concept is based on one fundamental game-changing idea that needs to be implemented in order to foster the transition to a new approach towards health and well-being: people engagement or, in other words, people empowerment. This represents a radical shift from a one-way delivered healthcare to a multi-stakeholder approach in which people play the pivotal role, being actively involved in maintaining and improving their health status. The C4H vision is to have people directly acting for their health and wellbeing, thus contributing to the prevention of chronic diseases and enhancing the quality of their lives.